A dental website guide for the person paying for it.

It has to be found, which is a matter of pages built around what patients actually search for, a site fast enough to be crawled, and a Google Business Profile that is looked after.

It has to be believed, which comes from photographs of your practice rather than stock, real names and credentials, and honest answers about cost, pain, and time.

And it has to be easy to book from, on a phone, in under a minute, without hunting. Most dental sites fail at the third one while spending their budget on the first.

Four things can be owned or rented: the domain, the design, the code, and the content. A subscription vendor typically licenses you the last three and sometimes registers the first in its own name.

That matters on the day you want to leave. If the design and the code are licensed, you leave with nothing but your logo, and the pages that took three years to start ranking go dark.

Ask for the answer in writing before money changes hands. A vendor that will not put ownership in a document is telling you what the answer is.

One page for each treatment you actually want more of, written to answer the question a patient types. One page for each location. A page about the dentists with real credentials. A contact page that puts booking first.

What you do not need is thirty thin service pages copied from a template, a blog nobody updates, or a page about the history of dentistry. Fewer, better pages rank higher and are cheaper to keep true.

What is the total over five years, not the monthly. Who holds the domain after launch. What happens to the site if I stop paying. Can I see two sites you built for practices my size, on a phone.

Our answers, so you can compare: $3,500 once plus $500 a month if you want marketing. You hold the domain. The site stays yours. The examples are on the work page.