Services · Copywriting
Dental copywriting that answers the real question.
Every page gets one job, one question, and one way to book. We write the words first, and the design is built around them.
Book a free strategy call01 · One page, one question
A page that answers everything answers nothing.
Somebody searching for the cost of a dental implant wants the cost of a dental implant. If they land on a page covering implants, crowns, bridges, and your philosophy of care, they leave, and Google eventually notices they left.
So each page carries one query and answers it in the first two paragraphs, before any persuasion. The rest of the page earns the booking: how long it takes, what it feels like, what it costs, what happens next.
02 · How we write
Cost, pain, and time, in that order.
Those are the three things patients want and the three things most dental sites avoid. A page that gives a real range, describes the appointment honestly, and says how many visits it takes will beat a page that talks about state of the art technology.
We write in your voice, not a generic clinical one. That means a call with the dentist who will actually be doing the treatment, because the details that make a page trustworthy are the ones only they know.
Then you approve it. Every clinical claim, every number, every credential is yours to check before it is built into a page.
03 · What we avoid
The sentences we will not write.
No "state of the art facility". No "we treat you like family". No paragraph of keywords stuffed under the fold for search engines that stopped reading them a decade ago.
No claim of being the best, the leading, or the number one practice in your city, because those are unverifiable and, in several states, a problem with the dental board.
And no invented statistics. If a page cites a number, it names where it came from and when.
04 · What is included
Included in the $3,500 build.
- Home, about, and contact pages
- included
- One page for each service you sell
- included
- Location pages for the towns you serve
- included
- Titles and meta descriptions for every page
- included
- Interview with the treating dentist
- included
- Your approval before anything is built
- included
We publish results only with a baseline, a date range, and the client’s approval.
05 · Questions
Asked before most calls.
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